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SMS, or text messaging, is an increasingly popular channel for businesses to engage customers, thanks to its high open rate and timely nature. After all, we touch our smartphones more than 2,600 times a day, so customers will likely see your message shortly after you send it.However, as a business, you must follow certain guidelines when adding and removing customers from your text message lists to ensure you only send messages customers want and comply with SMS regulations. These are text messa...