How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the wayAuthors: Cheng Jia, Peng Qi, Joseph Haraldson, Adway Dhillon, Qiao Jiang, Sharath RaoIntroductionInstacart Ads and Ranking ModelsAt Instacart Ads, our focus lies in delivering the utmost relevance in advertisements to our customers, facilitating novel product discovery and enhancing their grocery shopping journey. Concurrently, we strive to offer value to our adver...