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We can use brain scans to many ways. It could be used for neuromarketing, checking the location of the brain function, and so on. In this article, they are focused on the neuromarketing. For an example, they talked about the beverage Coca-Cola and Pepsi. There are no explanation about how the advertising campaigns changes the perception of the drink of people. However, we can find that the brain region of memory and the hippocampus activate in case of the Coca-Cola, when the subjects know ...