Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine

217 · Facebook · Dec. 2, 2024, 5:04 p.m.
Summary
Meta introduces Andromeda, a proprietary machine learning system designed to enhance ad recommendation retrieval. This system aims to provide substantial improvements in value for both advertisers and users by leveraging advanced AI techniques and cutting-edge NVIDIA hardware, focusing on personalized advertising efficiency and performance.