Meet the developer: Shine

1 · Apple · June 3, 2020, 9:19 a.m.
The secret of their self-care app’s success? Staying authentic.Before creating Shine, a self-care app that encourages you to “accept who you are today,” co-CEOs Marah Lidey and Naomi Hirabayashi set a few ground rules. “We’re not going to assume you’re working,” says Lidey. “We’re not going to assume you have or don’t have kids or that you want kids. We’re not going to assume anything about your gender.” Anything that felt “preachy, pricey, or presumptuous” was off the table too. That foundati...