Little things make all the difference

1 · · July 18, 2011, midnight
If you find even the smallest way to make people smile, they’ll remember you more for that smile than for all your other fancy business-model stuff. Here are some things that made a huge difference on the CD Baby website: Because we shipped FedEx at 5 p.m. each day, customers would often call and ask, “What time is it there? Do I still have time to get it sent today?” So I added two little lines of programming code that counted how many hours and minutes remained until 5 p.m. and then showed ...