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<p> After having soft launched <a href="https://persumi.com">Persumi</a> in 2023, I quickly found myself wanting to explore better ways to promote the product. Unfortunately, most of digital marketing products are focused on three main areas:</p> <ol> <li> Keyword bidding, e.g. Google Ads or Facebook Ads </li> <li> Cold outreach, e.g. Apollo </li> <li> Search Engine Optimisation (SEO) </li> </ol> <p> They each has its own pros and cons. As an indie developer without a huge budget, none ...