Ikea Complexity Index

· Andy Baio · Aug. 3, 2026, 5:47 p.m.
links diy Personal Experience Consumer Psychology furniture assembly
Summary
The blog post discusses the hidden challenges and time commitments involved in assembling furniture, particularly focusing on the seemingly innocuous decision to buy a $700 kitchenette, which comes with an unexpected 10-hour assembly time.
Read full post on ikea.greg.technology →
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