How we used design to reduce time taken to order food

1 · GO-JEK Technologies · July 17, 2020, 4:02 a.m.
A UX case-study on how & why we redesigned GoFood’s menu navigation — Part 2You’re reading Part-2 of a two-part series. ICYMI, here’s Part-1.👇Architecting a Hobson’s Choice for our food menuLong story, short: Nearly half of our users who landed on the restaurant page dropped off. For the other half, the average time to place an order was as high as 12 minutes 20 seconds, with nearly 7 minutes spent on the flow — from restaurant page, to final booking.We spotted a pattern, and according to our ob...