How we built Asana’s Marketing Measurement Capabilities to power global customer growth

1 · Asana · Jan. 21, 2022, 6:45 a.m.
Growing a customer base at scale effectively and efficiently through paid advertising is challenging in the modern digital world. It requires robust and holistic marketing measurement to give marketers visibility into how their campaigns perform at different granularities in a timely manner.  Paid acquisition plays an essential role in helping Asana reach our potential customers […] The post How we built Asana’s Marketing Measurement Capabilities to power global customer growth appeared first on...