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Marketing teams use many different platforms to drive marketing and sales campaigns, which can generate a significant volume of valuable but disconnected data. Bringing all of this data together can help to drive a large return on investment, as shown by Publicis Groupe who were able to increase campaign revenue by as much as 50%.... The post How to Build a Marketing Analytics Solution Using Fivetran and dbt on the Databricks Lakehouse appeared first on Databricks....