How The New York Times Uses Machine Learning To Make Its Paywall Smarter

12 · The New York Times · Aug. 10, 2022, 8:44 p.m.
Illustration by Mathieu LabrecqueThe New York Times launched its paywall in March 2011, beginning its journey as a subscription-first news and lifestyle service. Since its inception, this “metered” access service has been designed so that nonsubscribers can read a fixed number of articles every month before encountering a paywall; this article limit is widely referred to as the “meter limit.” This strategy has proven successful in generating subscriptions while at the same time allowing for init...