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Earning customer trust and loyalty takes time. This long game of engagement starts well before your customers have made a purchase and mandates delivery of personalized experiences tailored to customers’ needs. Seth Godin wrote in “You Can’t Be Seen Until You Learn To See” that “we sell feelings, status, and connection, not tasks or stuff.” This concept is something we experience every day as consumers. We purchase from businesses that we trust and that meet our needs with as little friction as...