From personas to archetypes: a living, shared understanding of the people we build for (Part 1 of 2)

· Ubuntu · Oct. 19, 2026, 11:30 p.m.
design, user-experience software development team collaboration Personas
Summary
This blog post discusses the development of archetypes at Canonical to enhance the use of personas in understanding users. It emphasizes the importance of keeping user personas updated and relevant for multiple teams within the organization.
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