Flashback: "I Think We Succeeded" - The History Of Sonic's First Animated Commercial Outside Of Japan

· Time Extension · June 19, 2026, 11:18 a.m.
Sonic the Hedgehog sega Game Marketing animation
Summary
This blog post discusses the history of Sonic's first animated commercial outside of Japan, exploring Sega's partnership with Italian toy retailer Giochi Preziosi and the company's rise in the gaming market during the 80s and 90s. It reflects on Sega's strategic decisions and adaptations in new markets as it seeks to capitalize on its brand's popularity.
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