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Southeast Asia is home to around 650 million people from diverse and comparatively different economic, political and social backgrounds. Many people in the region today rely on super apps like Grab to earn a daily living or get from A to B more efficiently and safely. This means that decisions made have real impact on people’s lives – so how do you know when your decisions are right or wrong? In this post, I’ll share key customer insights that have guided my decisions and informed my design thin...