Do incoherent entities have stronger reason to become more coherent than less?

My understanding is that various ‘coherence’ arguments exist of the form: If your preferences diverged from being representable by a utility function in some way, then you would do strictly worse in some way than by having some kind of preferences that were representable by a utility function. For instance, you will lose money, for nothing. You have good reason not to do that / don’t do that / you should predict that reasonable creatures will stop doing that if they notice that they are doing i...

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