Decision Making at Netflix

Martin Tingley with Wenjing Zheng, Simon Ejdemyr, Stephanie Lane, and Colin McFarlandThis introduction is the first in a multi-part series on how Netflix uses A/B tests to make decisions that continuously improve our products, so we can deliver more joy and satisfaction to our members. Subsequent posts will cover the basic statistical concepts underpinning A/B tests, the role of experimentation across Netflix, how Netflix has invested in infrastructure to support and scale experimentation, and t...

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