Decision Fear and Decision Fatigue

1 · Karl L. Hughes · Dec. 4, 2023, 5:43 p.m.
Summary
Among the challenges I did not expect when starting a business was the constant stream of decisions I had to make. I never realized how exhausting it was to make every single choice, especially in the early days when I didn’t have a team to delegate any of them to. Which marketing channels are we going to try next? Are we going to do this in-house or find a vendor? When are we going to run payroll each week? When are we going to start providing benefits? How are we going to position this new se...