Corporations and open source: why and how

Here’s a really simplistic model: if you want someone to do something, you have to give them a compelling reason to do it, and you have to make it as easy as possible for them to do it. That is, you need to have good answers to Why? and How? (I don’t know much about marketing, but I think these are the value proposition and the call to action.)Let’s look at the Why and How model as it applies to corporations funding open source. They don’t do it because the answers to Why and How are really bad...

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