Core Web Vitals for Search Engine Optimisation: What Do We Need to Know?

Google’s Core Web Vitals initiative was launched in May of 2020 and, since then, its role in Search has morphed and evolved as roll-outs have been made and feedback has been received. However, to this day, messaging from Google can seem somewhat unclear and, in places, even contradictory. In this post, I am going to distil everything that you actually need to know using fully referenced and cited Google sources. Don’t have time to read 5,500+ words? Need to get this message across to your entire...

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