Context engineering: A marketer's guide

· Zapier · Jan. 30, 2026, 4:36 p.m.
AI context engineering Marketing customer support
Summary
This blog post discusses the challenges of context engineering in AI, particularly how AI agents can misinterpret or fail to provide correct information, despite detailed input from marketers. It emphasizes the importance of ensuring that AI understands and retains the context necessary to provide accurate guidance to users.
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