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I love having my own store so I can make things the way I think they should be. For example, I disagree with the usual pricing of books. If I buy a book in one format, it doesn’t seem fair to pay full price to get it in another format. That would be paying twice for the same content. Let’s separate these two things: Contents: the words in a book Delivery: the ways to get the words into your brain: paper, audio, PDF, HTML, etc. What we really want is to buy the contents, not delivery. Wi...