Cohort Analysis on Databricks Using Fivetran, dbt and Tableau

1 · Michael Xu · Aug. 25, 2022, 3:31 p.m.
Overview Cohort Analysis refers to the process of studying the behavior, outcomes and contributions of customers (also known as a “cohort”) over a period of time. It is an important use case in the field of marketing to help shed more light on how customer groups impact overall top-level metrics such as sales revenue and... The post Cohort Analysis on Databricks Using Fivetran, dbt and Tableau appeared first on Databricks....