Challenges in Experimentation

Lyft has long had a strong culture of experimentation. The norm is to test each and every product change, to build up evidence to drive large decisions, and to use causal data to support — but not necessarily dictate — strategic direction. Our largest challenges come from:Strong network effects which make proving causation difficultThe responsive, real-world nature of our businessOur diverse lines of business which require experiments covering disparate populationsDeveloping our culture of exper...