Care about your customers more than about yourself

At a conference in Los Angeles, someone in the audience asked me, “What if every musician just set up their own store on their own website? Since that’d be the death of CD Baby, how do you plan to stop that?” I said, “Honestly, I don’t care about CD Baby. I only care about the musicians. If some day, musicians don’t need CD Baby anymore, that’s great! I’ll just shut it down and get back to making music.” He was shocked. He had never heard a business owner say he didn’t care about the survival...

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