B2FI: Demystifying Software Sales Into Financial Institutions

1 · a16z · Oct. 16, 2023, 5:32 p.m.
Selling into financial institutions (FIs) has long been the end goal for many software-oriented fintech businesses. With massive annual technology budgets and scaled distribution, the largest FIs are the ideal end-buyers. However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel. ......