Addressing the Challenges of Sample Ratio Mismatch in A/B Testing

Experimentation isn’t just a cornerstone for innovation and sound decision-making; it’s often referred to as the gold standard for problem-solving, thanks in part to its roots in the scientific method. The term itself conjures a sense of rigor, validity, and trust. Yet as powerful as experimentation is, its integrity can be compromised by overlooked details ... The post Addressing the Challenges of Sample Ratio Mismatch in A/B Testing appeared first on DoorDash Engineering Blog....

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