A/B testing and a voting paradox

1 · John Cook · Oct. 31, 2022, 2:40 p.m.
One problem with A/B testing is that your results may depend on the order of your tests. Suppose you’re testing three options: X, Y, and Z. Let’s say you have three market segments, equal in size, each with the following preferences. Segment 1: X > Y > Z. Segment 2: Y > Z > X. Segment […] The post A/B testing and a voting paradox first appeared on John D. Cook....