Pollen and Digital Publishing (a.k.a. _The Book is a Program_)

1 · George Ho · Sept. 10, 2020, midnight
I’ve picked up a new hobby (or perhaps just another fleeting fascination) — digital publishing. The catalyst was the book Practical Typography by Matthew Butterick. There were so many interesting things about it: it is gorgeous, it expounds well-argued (if slightly controversial) views on how the average writer should think about typography, it has a little widget that would change the book’s typeface to showcase Buttericks’ fonts for sale, it is published online but — and Butterick makes a big ...