Leaky Bucket or Layer Cake? Why You Can’t Ignore GMV Retention

1 · a16z · April 28, 2022, 4:23 p.m.
Imagine you’re running a marketplace startup — let’s call it ACo — that allows consumers to sell spare items they have around the house. You notice after a few months that only 25% of your new sellers are coming back each month, but they’re selling just as much as they did in that first month.... Read More The post Leaky Bucket or Layer Cake? Why You Can’t Ignore GMV Retention appeared first on Future....