Product Marketing for Startups | DigitalOcean

1 · DigitalOcean · March 29, 2022, 12:32 p.m.
For organizations of all kinds, product marketing plays a critical role in defining product positioning and messaging. It’s arguably one of the most important components of business strategy. In fact, at large organizations, there are often entire teams dedicated to product marketing. But for small startups, founders often find themselves struggling to effectively market their great idea. While dedicated resources for product marketing isn’t viable for startups, founders can find success by fami...