Jeremy Cai on Italic’s first tipping point

1 · Product Hunt · March 23, 2022, 11:25 a.m.
This story was originally published on the Product Hunt blog.Italic’s model makes manufacturers more money and saves shoppers 50–80% on purchases. Founder Jeremy Cai spoke to us about how the company’s flywheel is gaining momentum and what it took to get there.Direct to Consumer has been the “it girl” strategy for brands for the last decade. Selling directly to consumers instead of through retailers has enabled brands to increase margins, gain better insights on customers, control their image, a...