Emotional Resonance, Lottie, and the Hootsuite Delight System

1 · Hootsuite · Dec. 1, 2021, 6:21 p.m.
We all want to create products that people love. As Designers, Engineers, and PMs, we put various instantiations of this concept into our principles, success metrics, KPIs, OKRs, and other assorted acronyms, but rarely do these documents touch on the one aspect necessary for product love — human emotion.As we expand and evolve our design system at Hootsuite, we’re asking some rich questions. What components are necessary to create a fully satisfying experience? What does it even mean to add deli...