Heuristic Thinking, Choice Modelling and Compromise Effect

1 · Federico Cargnelutti · Sept. 1, 2021, 11:07 a.m.
UX design focuses on the user flow and how easy it is for the user to accomplish a desired goal. For this reason, whenever we create a UI we have to take into account heuristic thinking, choice modelling and compromise effect. I’ll use the Gmail and Amazon sign-in pages, as an example, to explain these… Continue reading Heuristic Thinking, Choice Modelling and Compromise Effect...