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I used to think a good blog post should basically be a description of a novel insight. To break it down more, on this view: A blog post should have a propositional claim (e.g. ‘the biggest externalities are from noise pollution’, or ‘noise pollution is a concept’ vs. expression of someone’s feelings produced by externalities, or a series of reflections on externalities). A ‘propositional claim’ here can be described straightforwardly in words, and usually conveys information (i.e. they say the ...