Airbnb’s Promotions and Communications Platform

1 · Airbnb · May 11, 2021, 5:47 p.m.
OMNI is an intuitive, homegrown platform that supports message creation, processing, and distribution to engage our guests and hosts at the right time and on the right channels.By Paritosh Aggarwal and Henry WuIntroductionAirbnb is a busy marketplace with millions of active users across the globe. Billions of messages are exchanged each year — both between Airbnb and our users, and between our host and guest communities. To facilitate the scaling of these messages, we invested in building a reli...