Amazon Gets IM

1 · Werner Vogels · April 1, 2006, 11:55 a.m.
In order to get closer to their customers, humanize Amazon, increase sales, and stay modern, Amazon.com has decided to make all Instant Messenger (IM) handles of its employees public. This way Amazon.com customers will get unprecedented access to the talented engineers at Amazon to answer all their questions, or just to have an interesting conversation about a new book or that old sci-fi movie....