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It seems just about every week a news article highlights a company exploiting an opportunity to extract more money from their customers, while negatively impacting the customer. A few examples come to mind: Selling loans to people who can't afford them Offering insurance that doesn't pay out when it's needed most Charging naive customers exorbitant rates At the same time, internet companies in particular are making these decisions all day: Choosing to use manipulative and addictive psycholog...