How we rebuilt our order flow to satiate hungry GoFood customers

Part 1/2Architecting the ordering flow evolution of Southeast Asia’s largest food delivery app.When GoFood started out back in 2015, our promise was simple: Tell us what you want to eat, and we’ll deliver it to you. As we spread out from Jakarta, satiating the hunger of millions of customers in most parts of Indonesia, GoFood as a product got increasingly complicated. Orders started to pile up, and we were struggling to keep up with the skyrocketing demand. If we wanted to keep up with users’ ex...

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