Learning from users faster using machine learning

1 · Erik Bernhardsson · Dec. 12, 2017, 5 a.m.
I had an interesting idea a few weeks ago, best explained through an example. Let’s say you’re running an e-commerce site (I kind of do) and you want to optimize the number of purchases. Let’s also say we try to learn as much as we can from users, both using A/B tests but also using just basic slicing and dicing of the data. We are looking at how many people convert (buy our widgets) but a constant problem is there’s just too much uncertainty. How can we learn faster? In particular, is there a w...